Stratford Releases 2016 Annual Resident Survey Results

Stratford Resident Survey Provides Feedback for Town

 

FOR IMMEDIATE RELEASE: May 4th, 2016

Stratford, PE – Today the Town of Stratford released the results of its Annual Resident Survey. Each year residents are asked their opinion about topics such as the environment, governance performance, safety, and services within the Town.

This year the survey also asked residents for feedback on new topics such as the T3 Transit service, buying local and zoning options.  The Town of Stratford Council and staff will use the results again this year to inform policies and programs for residents.

Regarding year over year results the greatest change among residents was in the areas of communication and engagement. Specifically when asked about their awareness of Town initiatives a statistically significant increase in awareness of 12% of the Stratford Community Market and 22% of the RESPECT – Traffic Safety Program were both noted.

“The Town has made a concerted effort to increase our communication and engagement with residents,” commented Town of Stratford Mayor, David Dunphy, “and it is encouraging to see that we are reaching people.”

Within the new questions residents provided feedback regarding the T3 Transit bus system. The survey found that 69% of residents are familiar with the T3 Transit (bus) service; yet, only 13% reported using it within the last 12 months.

Residents were also asked about their perceptions and overall most items were rated positively; including 74% of residents feel the bus is reasonably priced and 61% feel it is reliable and runs on time. Among barriers to use, the most common response, at 54%, was they prefer to use their own vehicle or other transportation followed by similar challenges such as they need their vehicle for work or have too many stops to make when they go out.

The survey also asked residents about what could be done to reduce these barriers or increase the likelihood of them using transit.

“As a Town we are committed to public transit and active transportation and this input will be invaluable in assisting us in working with T3 Transit to create the best system possible,” commented Dunphy.

As part of its commitment to supporting the Stratford business community and economic growth, questions were included in the survey regarding residents’ buying behaviours, motivators for buying local and information on the interests’ of residents.

When asked about factors impacting their purchase decisions, the items of most importance were quality of the product/service (95%), price (84%), friendliness of staff and convenience or delivery (79%) and free or convenient parking (70% and 72%).

Respondents were also asked to identify motivating factors for supporting local businesses and services. The top motivators were more convenient (74%), keeps dollars in the local economy (69%), and helps improve the quality of life in the community (69%).

“Building and supporting our local economy and business owners is a priority for the Council and we know that encouraging our own residents to support local is something we can do to assist with this,” shared Dunphy. “We have begun the work to develop a support local campaign and these insights will be used to inform its continued development and roll out.”

The third set of new questions posed to residents this year was regarding zoning and subdivision of land.  Specifically, residents were asked to indicate their support for possible rezoning options in their neighbourhoods. The greatest support was for secondary units within a single family dwelling (examples: in-law suites, granny flats) at 79%, followed by home-based occupations (examples: bookkeeping, accounting, marketing, promotions) at 70%.

“As the Town continues to work on an updated plan it is important to gauge residents’ perspective on some of the key topics of discussion,” commented Dunphy.

The remaining topics, previously covered within the survey, continue to demonstrate satisfaction among residents with Town governance and the services provided.  For example 80% of residents indicated they are “very satisfied” or “satisfied” with the overall performance of the Town.  At the same time, 91% of residents report they have a “great deal” or “some” confidence in the Stratford RCMP.

Again this year was the inclusion of a Net Promoter ScoreSM question. The Net Promoter ScoreSM was originally created to aid businesses to gauge the attitudes and behaviors of their customers in terms of how likely they are to actively promote a product. As it is applied to communities today, it is used as a benchmarking tool for noting changes in residents’ satisfaction with their community over time.

For the second year, the survey found that a majority of residents (57%) scored in the “promoter” category and a small number (11%) scored in the “detractor” category giving Stratford a positive Net Promoter ScoreSM of 46.

The 2016 Annual Resident survey was conducted between January 19th and March 7th with 908 adult residents completing the survey. The survey accuracy (margin of error) was +/- 2.6%, 19 times out of 20, adjusted to match Canadian demographics for Stratford, PEI.

The survey results can be found on the Town of Stratford website at www.TownofStratford.ca or by clicking here.

 

 

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For more information contact:
Wendy Watts, Community Engagement Coordinator
Town of Stratford
Phone: (902) 569-6921
Email: wwatts@townofstratford.ca

 

Stratford Releases 2016 Annual Resident Survey Results

Stratford Resident Survey Provides Feedback for Town

 

FOR IMMEDIATE RELEASE: May 4th, 2016

Stratford, PE – Today the Town of Stratford released the results of its Annual Resident Survey. Each year residents are asked their opinion about topics such as the environment, governance performance, safety, and services within the Town.

This year the survey also asked residents for feedback on new topics such as the T3 Transit service, buying local and zoning options.  The Town of Stratford Council and staff will use the results again this year to inform policies and programs for residents.

Regarding year over year results the greatest change among residents was in the areas of communication and engagement. Specifically when asked about their awareness of Town initiatives a statistically significant increase in awareness of 12% of the Stratford Community Market and 22% of the RESPECT – Traffic Safety Program were both noted.

“The Town has made a concerted effort to increase our communication and engagement with residents,” commented Town of Stratford Mayor, David Dunphy, “and it is encouraging to see that we are reaching people.”

Within the new questions residents provided feedback regarding the T3 Transit bus system. The survey found that 69% of residents are familiar with the T3 Transit (bus) service; yet, only 13% reported using it within the last 12 months.

Residents were also asked about their perceptions and overall most items were rated positively; including 74% of residents feel the bus is reasonably priced and 61% feel it is reliable and runs on time. Among barriers to use, the most common response, at 54%, was they prefer to use their own vehicle or other transportation followed by similar challenges such as they need their vehicle for work or have too many stops to make when they go out.

The survey also asked residents about what could be done to reduce these barriers or increase the likelihood of them using transit.

“As a Town we are committed to public transit and active transportation and this input will be invaluable in assisting us in working with T3 Transit to create the best system possible,” commented Dunphy.

As part of its commitment to supporting the Stratford business community and economic growth, questions were included in the survey regarding residents’ buying behaviours, motivators for buying local and information on the interests’ of residents.

When asked about factors impacting their purchase decisions, the items of most importance were quality of the product/service (95%), price (84%), friendliness of staff and convenience or delivery (79%) and free or convenient parking (70% and 72%).

Respondents were also asked to identify motivating factors for supporting local businesses and services. The top motivators were more convenient (74%), keeps dollars in the local economy (69%), and helps improve the quality of life in the community (69%).

“Building and supporting our local economy and business owners is a priority for the Council and we know that encouraging our own residents to support local is something we can do to assist with this,” shared Dunphy. “We have begun the work to develop a support local campaign and these insights will be used to inform its continued development and roll out.”

The third set of new questions posed to residents this year was regarding zoning and subdivision of land.  Specifically, residents were asked to indicate their support for possible rezoning options in their neighbourhoods. The greatest support was for secondary units within a single family dwelling (examples: in-law suites, granny flats) at 79%, followed by home-based occupations (examples: bookkeeping, accounting, marketing, promotions) at 70%.

“As the Town continues to work on an updated plan it is important to gauge residents’ perspective on some of the key topics of discussion,” commented Dunphy.

The remaining topics, previously covered within the survey, continue to demonstrate satisfaction among residents with Town governance and the services provided.  For example 80% of residents indicated they are “very satisfied” or “satisfied” with the overall performance of the Town.  At the same time, 91% of residents report they have a “great deal” or “some” confidence in the Stratford RCMP.

Again this year was the inclusion of a Net Promoter ScoreSM question. The Net Promoter ScoreSM was originally created to aid businesses to gauge the attitudes and behaviors of their customers in terms of how likely they are to actively promote a product. As it is applied to communities today, it is used as a benchmarking tool for noting changes in residents’ satisfaction with their community over time.

For the second year, the survey found that a majority of residents (57%) scored in the “promoter” category and a small number (11%) scored in the “detractor” category giving Stratford a positive Net Promoter ScoreSM of 46.

The 2016 Annual Resident survey was conducted between January 19th and March 7th with 908 adult residents completing the survey. The survey accuracy (margin of error) was +/- 2.6%, 19 times out of 20, adjusted to match Canadian demographics for Stratford, PEI.

The survey results can be found on the Town of Stratford website at www.TownofStratford.ca or by clicking here.

 

 

-30-

 

For more information contact:
Wendy Watts, Community Engagement Coordinator
Town of Stratford
Phone: (902) 569-6921
Email: wwatts@townofstratford.ca

 

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